Guangdong in spring is exuding vitality. In 2015, Guangdong's GDP reached 7.28 trillion yuan, a year-on-year increase of 8%.

"The key to obtaining this stable and rising transcript is to always stick to the real economy and not relax, through innovation-driven, to cultivate emerging industries on the one hand, and activate traditional industries on the other." commented an expert.

Transform the body-traditional shoe buckle accessories and other manufacturing industries are rejuvenated through transformation and upgrading

"I have been in the cloth bag shoe buckle and button accessories industry for more than 20 years. The competition in this industry is becoming more and more fierce. It is a trend to eliminate the low-end and manufacture the high-end. This era requires changes to be able to sit still." Jia Shihui Hardware The general manager told the author. In recent years, under the downward pressure of the economy, the traditional manufacturing industry is facing tremendous pressure, but his "initial intention" of insisting on making shoe buttons and cloth buttons has remained unchanged. In the current situation of the closure of many small hardware accessories companies, JUSFER Hardware insisted on the transformation, and achieved sales and profit growth in 2015. "Always insist on transformation and upgrading, embrace the Internet with the spirit of craftsmanship, and continue to lead the industry trend."

JUSFER Hardware is just a microcosm of the transformation and upgrading of Foshan's traditional industries. In recent years, Foshan has adhered to the roots of the real economy, "not abandoning or giving up" the traditional manufacturing industry, and has continuously encouraged enterprises to achieve "Phoenix Nirvana" through technological transformation.

"The transformation of traditional industries is by no means abandoning traditional industries." said Zeng Qinghong, general manager of Guangzhou Automobile Group Co., Ltd.. Relying on innovation, GAC maintained a double-digit growth during the "Twelfth Five-Year Plan" period and achieved sales of 1.3 million vehicles in 2015. , An increase of 11% year-on-year. Among them, the self-owned brand "Trumpchi" achieved strong growth, achieving monthly sales of over 30,000 vehicles in 2015. "Trumpchi is an independent brand formed by traditional industries through the absorption, digestion and innovation of international advanced technologies." Zeng Qinghong said that in the future, GAC will adopt the strategy of "electricity, internationalization, and interconnection", from manufacturing to manufacturing. The service-oriented transformation continuously builds the sustainable competitiveness of traditional industries.

Recreating blood-"old industries" such as bags and buckles have burst into new impetus through the reengineering of production processes

"The Internet economy is also the real economy." Yang Donghao, the chief financial officer of Vipshop with 36,000 employees, believes that they are essentially a retail company. The difference from traditional enterprises is that they deeply utilize Internet technology, improve efficiency, and reduce costs. Provide customers with better service. Because of this, it has achieved a leading position in the retail industry in Guangzhou in a short period of time. In 2015, Vipshop realized revenue of 40.2 billion yuan, a year-on-year increase of 74%, and net profit increased by 78%.

During the interview, the author found that governments and enterprises in all parts of the Pearl River Delta generally have a consensus-only backward technology and production methods, and no backward industries. According to Xue Xiaofeng, secretary of the Zhongshan Municipal Party Committee, most traditional industries are closely related to the people's food, clothing, housing and transportation, and will not disappear. The key is to allow traditional industries to occupy both ends of the smiling curve through technological transformation, or to achieve the development of the entire industry chain, so that traditional industries can become advantageous traditional industries.

Weishang Home Furnishing is located in Shishan Town, Nanhai, Foshan. Its predecessor is a software company. This gene makes General Manager Li Qian very proud. "The biggest difference between us and traditional home furnishing companies is that we face a piece of raw material that needs to be processed. They rely on the master’s experience, and we rely on algorithms and technology.” Whenever encountering difficulties, Li Gan and his team first thought of designing a system rather than increasing manpower. This approach allowed Weishang Home to successfully solve it. To overcome the contradiction between mass production and customized services, a new path has been taken in the home furnishing industry.

"If you leave the real economy, no matter how good the concept is, it will be pale." Yan Zhanhua, vice president of Dayang Electric, is also the consensus of many business owners in Guangdong. They reshape the production process through new technology, so that the core of traditional industries can be used in new technology. Under the background radiate new vitality.

Forging Confidence-Boosting Entrepreneurs' Confidence and Stimulating Creativity in Real Economy

"Traditional industries are not synonymous with backward production and must not be lost." Xue Xiaofeng said that there are 18 specialized towns in Zhongshan, which are dominated by traditional industries, of which lighting and mahogany furniture account for more than 60% of the national market. In response to this reality, Zhongshan regards specialized towns as the main battlefield for transformation and upgrading, and vigorously promotes enterprises to accelerate the implementation of technological transformation focusing on capital increase and production, replacement of machines, and intelligent transformation. In 2015, the city's industrial technological transformation completed an investment of 15.6 billion yuan, an increase of 69.5%.

"In the face of transformation and upgrading, companies are mainly unwilling to transfer, afraid to transfer, and will not transfer." said Huang Zhihao, executive deputy mayor of Foshan City. The government organizes corporate training to prompt them to update their outdated conservative concepts. At the same time, the establishment of a 1.5 billion yuan special fund for corporate financing has benefited 117 companies. "The government's investment is limited after all, and the purpose is to spend a lot of money in two or two ways to encourage enterprises to actively transform themselves on their own."

Since the implementation of "machine substitution" in 2014, the "World Factory" Dongguan City has ushered in more than 800 project transformations. Xu Jianhua, secretary of the Dongguan Municipal Party Committee, said: "At the beginning of this year, the city put forward another 50 pragmatic measures to strive to build an advanced manufacturing base with global influence."

"It is necessary to strengthen the confidence of private entrepreneurs in innovation and entrepreneurship, protect entrepreneurs' enthusiasm for investment, and allow them to take root in the real economy, so that a new wave of innovation and entrepreneurship can truly take shape." Huang Zhihao said that Foshan has recently launched corporate "warm spring operations" to reduce costs. 40 measures were introduced in terms of financing, financing, and innovation, to boost the confidence of private entrepreneurs.